The Ordinary has been a huge buzz in the beauty community since its launch in September of 2016 by Deciem. My enthusiasm has been revived after a long hiatus from makeup and skincare. Imagine my surprise when my non-makeup obsessed friend mentioned the brand to me! Have I been living under a rock?
While this Toronto based brand's overall image is fuss-free, I find that the more knowledgeable skincare enthusiasts will appreciate buying products based on active ingredients rather than fluff (marketing, packaging, luxury appeal, need I list more?) For beginners- fear not as there is an extensive online guide for your specific skin concerns.
Imagine my glee when I found that I could pick from a variety of Vitamin C derivatives, retinoids, acids, serums, and oils!
