To be honest with you, I don't give two flying forks about whether a product is vegan and cruelty free or not. That's not to say I actively avoid such brands, but I find that I will buy whatever I find to be the most efficient and useful product on the market.
And on the flip side, I could care less if there's controversy about a brand's image or owner's scandal.
That's why I went ahead and ordered this Lime Crime Velvetine in Red Velvet ($20 retail) because I was infatuated with lip swatches online and wanted a long wearing red lipstick for work.
When the product arrived, I was really surprised at the small size of the tube. I don't know why, but I must have been expecting something that resembles a gloss stick more than a lipstick.
The instructions are pretty much spot on. I would advise you apply the thinnest layer to the center of your lips and use the doe foot applicator to draw the lines of your lips. Make sure to work quickly and keep a makeup remover cloth close by, because as soon as this sets in the wrong place...good luck.
A cotton pad soaked in an oil based makeup remover (like Neutrogena's or Lancome's) and a firm swipe will remove it from your lips.
As you can see, the color isn't as deep or vampy as I thought it would be, especially from seeing it on other people's lips. I don't have very pigmented lips, so the color shows up very bright on me. This picture was taken under indirect sunlight and seconds after application. See how it still looks wet?
I had tried it on the night before under dim yellow bulbs and my husband took one look and said, "Are you going to the club?"
Well no...I was about to use this for work but....
"Cuz you look like you're going to the club."
*one single tear*
See how imperfect my application looks? It really does take a lot of patience to apply this product. My lip lines are naturally crooked and uneven, so I had to overfill in some areas. The color dries down to a velvet finish as the name suggests but isn't matte or dry in the least. You can top with a gloss and it won't budge even when the gloss does.
Here is a less-closer look of Red Velvet on my lips, after it has had a few minutes to dry down. As you can see, it isn't bright to the point of clubbing makeup, but I would still need a darker wine or deep red liner if I wanted to wear it for work. It's a very classic red color that reminds me of MAC Ruby Woo. Not to mention, it makes my teeth look blindingly white!
And yes, I would rock it to the club. I see this one lasting through lots of shots and embarrassing trips to the porcelain throne.
The best part is how non-drying it is for a longwear product. By hour two or three, my lips are usually peeling from any product. This stuff dries down to the point where it doesn't budge, but doesn't look flakey or horrendous even after you've had a drink of water or eaten a meal. Seriously, after a meal! I wore it for 10 hour straight to test the product and found it looking great after 5 hours, good after 8, and decent at 10 hours in. It can tend to emphasize lip lines, so I wear it over the thinnest layer of balm. What's weird about it is that it makes my lips look very plump overall, even if you can see the lines.
I'm not sure I would recommend that you reapply the product over itself to touch up. If anything, a tinted lip balm in red would really help to keep it from looking patchy (which it doesn't) or worn.
I may try the Pink Velvet shade next for summer, it looks phenomenal!
xo, Be.
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